Ferrari Has Back the Sole Right to Use the Testarossa Brand Name

Sports car manufacturer Ferrari is again the only one allowed to use the Testarossa brand name. The European Court of Justice has ruled that.

 

In 2017, a German court ruled that Ferrari had not used the iconic name for too long and was therefore no longer protected.

The European Court has now ruled that a trademark remains valid as long as the owner still provides services or resells second-hand goods under that name.

Ferrari convinced the court that it is still carrying out maintenance and repairs for the Testarossa.

The Testarossa, Italian for a red head, was produced by Ferrari in the 1980s and 1990s. The sports cars have eye-catching doors reminiscent of egg-slicers, and they have folding headlights.

The car also played a prominent role in the US police show Miami Vice, which was shot in the 1980s.

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