Hundreds of e-cigarette retailers and importers fear a huge drop in their sales. Acvoda, the consumer organization for e-cigarette users, reports this. From July 1, 2022, flavoured electronic cigarettes will be banned.
The trade association Esigbond thinks that the sector will miss out on around 200 million euros in turnover and that 800 jobs will disappear.
It has been agreed in the National Prevention Agreement to strive for a smoke-free generation by 2040. “To achieve that, we must now do what we can to ensure that as many children as possible grow up in a smoke-free and tobacco-free environment,” said outgoing State Secretary Paul Blokhuis. (Public health) earlier.
E-cigarettes come in all kinds of flavours, such as apple pie, wine gum or mojito. When the ban comes into effect, they will only be allowed to taste the tobacco. According to the Ministry of Health, the other flavours are not only popular among young people, but the e-cigarettes are also a stepping stone for them towards regular cigarettes.
According to Acvoda, electronic cigarettes are not used by young people as a stepping stone but mainly by inveterate smokers as a means of quitting.